Corporate Brand Development
Led a full company rebrand, establishing a new corporate identity. The visual identity was developed and applied across all external and internal touchpoints to solidify the brand’s reputation as an industry leader and innovator. Key deliverables included a complete re-build of scmworld.com, featuring an intro video, and defining a distinct company illustrative style to narrate the company and industry story.
A coherent digital and print collateral style and format was embedded for both external and internal purposes, ensuring a unified brand presence.
Branding
Logo, Visual Identity & Animation
Colour Palette
Print & Digital
Reports
Photography-driven aesthetic to convey credibility and in-depth analysis.
Case Studies
Developed with a unique, playful illustration style, adding an approachable and engaging visual narrative to highlight success stories.
Executive Interviews
Presented through dynamic, stylized portraits of C-Level executives, rendered in a striking Shepard Fairey pop art style to capture attention and emphasize leadership.
Future of Supply Chain: Annual Report
Leveraging our brand’s visual identity, this report integrates actual company personnel as characters, bringing an authentic and personal touch.
”Terrific and fantastic design. It has a level of coolness to it. I love it.
Hau Lee, Chairman SCM World
”Nice graphics and very much aligned to the future requirements of what world class supply chains will need to deliver. Very cool!
Jim Rowan, Chief Operating Officer, Dyson
”This is a real step forward. High impact and engaging.
Sandra MacQuillan, Senior Vice President, Chief Supply Chain Officer, Kimberly-Clark
”Engaging and easy to navigate. Finding specific content will be easier.
Annette Clayton CEO and President, North America Operations, Chief Supply Chain Officer, Schneider Electric