SCM World
Corporate brand development
Acting as brand ambassador / Led full company re-brand with brand guidelines / Responsible for the visual identity across all touch points externally and internally to guarantee the brand reputation as leader and innovator of the industry / Complete re-build of scmworld.com, including intro video / Defining a distinct company illustrative style to tell the company and industry story / Embedding a coherent digital and print collateral style and format for external and internal purposes
“Terrific and fantastic design. It has a level of coolness to it. I love it.”
Hau Lee, Chairman SCM World
“Nice graphics and very much aligned to the future requirements of what world class supply chains will need to deliver. Very cool!”
Jim Rowan, Chief Operating Officer, Dyson
“This is a real step forward. High impact and engaging.”
Sandra MacQuillan, Senior Vice President, Chief Supply Chain Officer, Kimberly-Clark
“Engaging and easy to navigate. Finding specific content will be easier.”
Annette Clayton CEO and President, North America Operations, Chief Supply Chain Officer, Schneider Electric
