Branding, Environment, Website, Print & Digital Assets
The Oriani identity is an organic evolution of the Rocca brand, redefining a long-standing family business with a more contemporary and timeless visual language.
The refreshed identity introduces a cleaner wordmark, a refined colour and material palette, and a more cohesive design system across print, digital, and environmental applications, honouring the brand’s heritage while positioning it confidently for its next chapter.
Color & material
Evolving from Rocca, the Oriani palette refines familiar tones with more modern sensibility.
Subtle shifts in colour and material bring warmth, tactility, and balance to create a brand that feels timeless yet contemporary.
Pure White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Warm Mist
#E5E5E2
229, 229, 226
0, 0, 1, 10
Soft White
#FAFAF9
250 250, 249
0, 0, 1, 2
Soft Neon Lime
#D7F75B
215, 247, 91
13, 0, 63, 3
Neo Magenta
#D6368C
214, 54, 140
0, 75, 0, 16
Solar Ochre
#E8B400
232, 180, 0
7, 24, 100, 0
Tech Blue
#1F3BB3
31, 59, 179
83, 67, 0, 30
Mineral Navy
#1A2A40
26, 42, 64
59, 34, 0, 75
Charcoal Ink
#1A1A1A
26, 26, 26
60, 60, 60, 100
Typography
Filiculdi Striped
titles & signage
ATF Franklin Gothic Bold
Item Heading
ATF Franklin Gothic Light
Body Text
ATF Franklin Gothic Black Italic
Staff
ATF Franklin Gothic Thin (Spacing 200)
oriani.bar
Branded Environment, Website, Print & Digital Assets
More to follow…
