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Branding & Identity
The Oriani identity is an organic evolution of the Rocca brand, redefining a long-standing family business with a more contemporary and timeless visual language.
The refreshed identity introduces a cleaner wordmark, a refined colour and material palette, and a more cohesive design system across print, digital, and environmental applications, honouring the brand's heritage while positioning it confidently for its next chapter.
oriani.bar →Brand Film
Logo System
Logo, Charcoal
Logo, Soft White
Logo Alt, Charcoal
Logo Alt, Soft White
Icon, Charcoal
Icon, Soft White
Icon Line, Charcoal
Icon Line, Soft White
Colour & Material
Subtle shifts in colour and material bring warmth, tactility, and balance. A brand that feels timeless yet contemporary.
Typography
Branded Environment
Website
Designed and built to match the refreshed brand identity, the Oriani website brings the visual language online: clean, warm, and direct.
Visit oriani.bar →
