HTMYD / Premier

Experiential Takeover & Collectibles

Visual mock-ups for an immersive takeover across London’s West End and Potter’s Field, Tower Bridge. Concepts included large-scale experiential visuals, custom Top Trumps-style cards, and a collectible coin takeaway—designed to bring the world of How To Train Your Dragon to life in public spaces.

Experiential Design | Environmental Graphics | Concept Design