Boom Bap Burger

Brand Application & Visual Rollout

Working from an existing logo, colour palette, and font, developed a bold and irreverent brand rollout for a fast-casual concept inspired by hip-hop culture and street energy. Translating the core identity into a full, expressive visual system across digital, physical, and social platforms.

• Menu design: created bold, easy-to-navigate menus
• Packaging design: created wrappers, cups, and takeaway materials
• Wall installation: designed a standout branded feature wall
• Digital assets: designed website, social media and launch graphics
• In-store experience: developed signage, menu boards, and visual styling
• Photography direction: sourced and styled imagery

The result: a vibrant, irreverent brand presence that brings the Boom Bap attitude to life across every touchpoint.

Brand Rollout | Menu Design | Packaging | Environmental Graphics | Website Design | Social Content