Exhibition Design
Create a modular and reusable exhibition structure for QBE’s presence at AIRMIC & BIBA events over a two-year period.
Key Requirements:
- Modular & Reusable: Structure designed for two years of continuous use and adaptation.
- Functional Zones: Dedicated pods for 1-to-1 meetings; open space for networking and presentations.
- Brand Experience: Central wall installation visually representing the “Predictably Unpredictable” marketing campaign, featuring four integrated screens for dynamic content, versatile for presentations and events.
- Atmosphere: Translucent coverings for balanced privacy/openness; integrated greenery for a welcoming, non-sterile environment.
Concept
In Situ
